For SAI leadership and management, communication staff
How?
That prepares a SAI for communicating during unexpected situations affecting the SAI
Why?
To ensure effective communication with all relevant stakeholders during the crisis, that SAI staff is aware of the position of the SAI leadership in the crisis, and that there are no conflicting messages or unsubstantiated assumptions made by any stakeholders during the crisis
Link to ICBF
Supports appropriate communication and channels when a SAI experiences a crisis
